What trends in the meetings and events industry should you pay attention to in 2024? How to plan an event step by step? How to influence the experiences and emotions of participants? How to use new technologies and artificial intelligence in event organization? Practical tips can be found in the “Guide to Modern Events 2024,” which is a special supplement to the 63rd issue of “Marketer+.” The electronic version is available free of charge. We recommend it!
To meet the challenges facing the event industry, the editors of “Marketer+” have prepared the “Guide to Modern Events 2024.” It is a wealth of knowledge on organizing meetings and events. In the publication, experts analyze the latest trends and suggest how to plan an event step by step, influence the experiences and emotions of participants, and increase the effectiveness of work on events thanks to artificial intelligence. Valuable insights can also be found in the report “Places that connect brands and customers. A survey of event and conference venues 2024.” This report was prepared in cooperation with MojeKonferencje.pl and the producer of the Horeca Idea system.
From reading the guide, you will learn, among other things:
what trends to look out for when organizing meetings and events in 2024,
what the biggest challenges in event organization may be and how to overcome them,
how and where to obtain and process data in the event industry,
how to define the target audience and objectives of an event,
how to create a cost estimate for an event,
what to look for when choosing a venue for an event,
how to influence the experiences and emotions of event participants,
how to measure the results of an event,
what to take care of when preparing a conference from scratch,
how to choose the perfect outdoor event location,
how to increase the efficiency of event work with artificial intelligence.
The “Guide to Modern Events 2024” includes the following articles:
Events in 2024 – changes, trends, challenges (marketer’s forum) | Monika Buchwald, Krzysztof Celuch, Anna Rajewska, Kasia Ubysz
Places that connect brands and customers. A survey of event and conference venues 2024
Open the door to marketing strategy with events (partner material) | Justyna Koziołek
Data analysis in the event industry – from theory to practice | Łukasz Gumowski
Event puzzles, or how to plan an event step by step | Eliza Kozica-Kamińska
7 things to take care of when preparing a conference from scratch – the example of Leniwce HR (case study) | Marta Jakubczak, Jarek Jarzębowski, Kasia Ubysz
How to increase the effectiveness of event work with artificial intelligence | Maciej Straus
5 features of the ideal event registration system (partner material) | Piotr Łapiński
Building a brand through events. How to influence the experiences and emotions of event participants | Monika Buchwald
How to make your event stand out with catering (partner material) | Damian Wiatrak
AI, VR, and live streaming. How new technologies are influencing the event industry | Dariusz Ogrodnik
How an event becomes a driver of communication. Case study: Digital Dragons Conference (case study) | Dorota Wojtczak
Team building in the open air. How to choose the perfect location for an outdoor event | Olga Stawicka
An unforgettable event? Only at the POLIN Conference Center (partner material)
Best SPA Hotel 2023 – a great place for company trips (partner material)
Cottonina in the Izera Mountains – the perfect place for business (partner material)
Download the “Guide to Modern Events 2024” for free
We hope you find it useful. We are confident that the practical tips from experts will help you efficiently organize events that will be remembered by participants and bring benefits to your brand.
Source and graphics: Marketer+
