On behalf of the organizers, we invite you to MP Impact – a meeting of leaders, practitioners, and experts dedicated to analyzing the situation of the meetings and events industry in Poland in all its key sectors, analyzing trends and socio-economic changes, and seeking recommendations for the challenges facing the industry. Mazovia Convention Bureau is a partner of the event, which will take place on December 18, 2024, at the Copernicus Science Center in Warsaw.
FORMAT
SUMMIT
Interactive debates and lectures by leaders and experts who will address the most important issues that have a key impact on the development of event marketing, the meetings industry and its individual sectors.
MP IMPACT AWARDS
A competition to select the most influential and valuable initiatives, campaigns and industry projects implemented in 2023.
INDUSTRY STATUS REPORT
The event will result in a report summarizing the most important phenomena affecting the industry and presenting its condition, prepared in interaction with the event participants.
MP IMPACT MISSION
Supporting the development of the meetings and events industry in Poland, based on the commitment of its leaders. Exchange of ideas, views and experiences between representatives of business (customers, agencies, service providers), administration and science – building synergy between these environments in order to develop the industry and the activities of each of them.
The event will be attended by leading representatives of key sectors of the meetings and events industry: clients (representatives of corporations, associations, institutions, offices), agencies (event agencies, PCOs, TMCs, incentive travel agencies), venues (hotel chains, congress venues, cultural venues, multifunctional arenas), service providers (catering, transport, event technology), convention bureaux and destination marketing organizations, scientists.
MP IMPACT OBJECTIVES
Addressing the most important issues affecting the functioning of the industry, the analysis of which will allow for better adaptation of the solutions and business models used
Building the value of the meetings and events industry in Poland and promoting this value.
Promoting meetings and events as tools for effectively achieving various goals of companies, brands, associations, and institutions.
Report on the meetings and events industry in 2023 and development of recommendations for the following months of the industry’s operation.
Awarding the most influential initiatives, campaigns, and industry events carried out by entities operating in the meetings industry.
Would you like to participate in MP Impact 2024?
Tickets for the event are available for PLN 359 in the Registration tab.
MP IMPACT® PROGRAM
December 18, 2024
8:00
MP Impact Cafe, or the start in the Industry Leaders Zone.
9:
Opening of the MP Impact Summit
Robert Jarek (MC MP Impact), Sylwia Banaszewska (MeetingPlanner.pl), Magdalena Kondas (MeetingPlanner.pl)
9:15
Session
AI, ESG, DEI, ROX, and FOMO. A year of acronyms and the search for humanity, or the challenges facing the meetings industry in 2024
Krzysztof Celuch (introduction to the discussion)
The pulse of event marketing with Imagine Nation. Summary of 2024
Dawid Bednarski (Imagine Nation), Magdalena Efler (L’Oreal Polska), Michał Korczak (Focus Nation), Michał “Shootman” Majewski (SHOOTME), Marcin Morawski (Dell Technologies)
10:00
Session II
How much does it cost to organize an event? Timeline and costs from brief to evaluation, or how to win tenders and work smarter?
Marcin Gaworski (180heartbeats, SAR Advertising Communication Association) (introduction to the discussion), Miłosz Bratuś (LOT, Polish Advertisers Association), Arkadiusz Furtak (P4, Polish Association of Logistics and Purchasing Managers), Dominik Górka (Live Age), Dorota Haller (RASP, IAA Poland International Advertising Association)
10:45
Session
Artificial intelligence in event marketing – from chaos to general order
Łukasz Gumowski (Plej)
11
Session
What if… there were no images at an event? The importance of visual artists in the events industry
Adam Nyk (Iconyk) (introduction to the discussion), Michał Korejba (Allegro Agency), Robert Gajewski (Kayax)
12:00
Session
Mechanisms for attracting international events to Poland. The International Astronautical Congress IAC 2027 in Poznań
Jan Mazurczak (Poznań Convention Bureau) (introduction to the discussion), Julia Jastrzębska (The Way), Tomasz Kobierski (MTP Group), Prof. Tadeusz Uhl (Faculty of Mechanical Engineering and Robotics, AGH University of Science and Technology in Krakow), Łukasz Wilczyński (European Space Foundation)
Congress ambassadors and cooperation in the region
Izabela Stelmańska (Mazovia Regional Tourist Organization), Mateusz Czerwiński (Warsaw Tourist Organization)
12:50
Session
Carbon footprint analysis of events, or how to estimate the “carbon budget” of events and their impact on the environment in practice
Marta Seweryn (Carbon Footprint Foundation) (introduction to the discussion), Anna Jędrocha (Symposium Cracoviense), Konrad Kozioł (PreZero Arena Gliwice), Zofia Piwowarek (Santander Bank Polska), Jolanta Rogalska (Eneris), Ewelina Sasin (TerGo) 1:35 p.m. – 2:30 p.m.
Session
VII
The flavors of waste and the buffet of dreams, or is it possible to compose an event plate wisely?
Jakub E. Malec (Żabka Group) (introduction to the discussion), Michał Maciątek (creative producer), Klaudia Zimmerman-Mucha (ING Hubs Poland), Artur Zymerman (Puro Hotels), Urszula Piotrowska (MindSpark), Małgorzata Pielichowska (psychodietician)
2:30
Lunch
3:30
MP Impact Awards® finale. Presentations by finalists and audience voting for the winner of the competition.
5
Session
Investments and innovations, or how the event marketing industry developed in 2024
Tomasz Cieślak (Rossmann Polska), Wojciech Cłapiński (El Padre), Michał Kaleta (endorfina events), Adam Pietrzykowski (Wizja Multimedia), Sabrina Żymierska (Grupa MTP)
5:30
Session
uczestNIKT – how to turn it into uczestKTOSIA, who will not only be a recipient, but also a very important part of the event
Wojciech Herra (business psychologist)
5:45
Session
A new map of motivation through travel, or the transformation of incentive travel. 6:15
Session
Why do we meet at all? – Searching for hope as a cognitive competence
Andrzej Tucholski (business psychologist) 18:30 – 19:15
Networking cocktail
19:15
MP Impact Awards® finale – announcement of the winners of the MP Impact Awards competition and Mazovian PCO recommendations
Source: MP Impact
