The Polish Tourism Organisation (POT) has officially launched the Promotional Support Program for Inbound Tourism and Incentive Travel 2026, funded by a targeted grant from the Ministry of Sport and Tourism. The total budget for the project is PLN 3.8 million gross, divided equally with PLN 1.9 million allocated to two key components.
For Mazovia – the country’s leading business, conference, and cultural hub – this program provides a direct impulse to stimulate the MICE (Meetings, Incentives, Conferences, Exhibitions) market. Poland’s geopolitical stability and the high standard of hotel and event infrastructure in our region position Mazovia as an ideal, safe alternative to traditional international incentive destinations.
Program objectives and opportunities for Mazovia’s meetings sector
The primary goal of the program is to counteract declines in tourist traffic, intensify overseas promotion, and boost incentive and business travel hosted in Poland.
From the perspective of the Mazovia region, an increased volume of incentive events and international group arrivals will translate into tangible growth in occupancy rates and revenues across multiple sectors of the local economy. The program aims to activate:
- Hotels and unique conference and event venues,
- Restaurants and catering service providers,
- Transport and logistics companies,
- Tourist attractions, museums, and local event and artistic service providers.
Shifts in global business travel are leading international planners to seek predictable destinations offering excellent flight connectivity and a rich portfolio of premium infrastructure. The Warsaw transport hub, combined with Mazovia’s unique cultural, historical, and natural tourism offerings, enables the creation of top-tier incentive programs.
Two support components: Operational and technical details
The program is split into two dedicated pillars. Below are the detailed requirements and implementation tracks for each pillar.
Component I: Support for Inbound Tourism (Budget: PLN 1.9 million gross)
Aimed at tour operators and travel agencies specializing in inbound travel to Poland.
Four action tracks:
- Task 1 – B2B workshops abroad: Organizing sales events outside Poland featuring representatives of the foreign travel trade and a minimum of two Polish inbound tour operators.
- Task 2 – Study visits (fam trips): Hosting familiarization trips for key foreign tour operators and travel agents.
- Task 3 – Participation in trade fairs and workshops: Independent participation of Polish agencies in international travel trade fairs (outside the POT national pavilion).
- Task 4 – Overseas promotional campaigns: Executing marketing and promotional activities in target markets, either independently or alongside foreign partners.
Who can apply? Entities registered in the National Court Register (KRS) or Central Register and Information on Economic Activity (CEIDG), registered for at least 18 months, with primary NACE/PKD code 79.12.Z. Furthermore, applicants must meet at least one of the following criteria:
- Prior cooperation with POT at trade fairs or workshops within the last 3 years;
- Active membership in the Polish Chamber of Tourism (PIT) as of July 17, 2026 (with no outstanding membership dues);
- Active membership in the “Inbound Tourism Forum” as of July 17, 2026;
- For local entities: An official statement from a Regional Tourism Organization (e.g., the Mazovian Regional Tourism Organization) confirming regional-level cooperation in handling inbound tourism.
Component II: Support for Incentive Travel 2026 (Budget: PLN 1.9 million gross)
Targeted at professional tour operators, incentive agencies, and MICE planners designing trips for businesses, corporations, and institutions.
Four action tracks:
- Task 1 – Hosting new incentive events in Poland: Co-funding team-building, motivational, or educational trips. Technical criteria: Minimum 20 participants, at least 1 overnight stay in Poland, and event execution by December 15, 2026.
- Task 2 – Study visits (fam trips): Organizing visits for international corporate planners and MICE agencies to showcase Poland’s infrastructure and event potential.
- Task 3 – Participation in international MICE trade fairs: B2B lead generation and client acquisition during foreign industry trade shows.
- Task 4 – Overseas marketing campaigns: Promotional initiatives positioning Poland as an appealing destination for incentive travel.
Who can apply? Tour operators meeting all of the following criteria:
- Registration in the register of tour operators for at least 2 years;
- Holding travel insurance/financial security covering non-European destinations;
- Specialization in planning and executing incentive travel;
- Documented track record: Execution of at least 5 incentive events (international or nationwide) for groups of over 20 participants within the last 2 years;
- Positive client references.
Additionally, this component actively promotes a sustainable approach to event planning – organizers are encouraged to implement the principles of the Sustainable Incentive Travel Manifesto developed by SITE Poland.
How to apply
The program operator is the Poland Convention Bureau POT. Detailed recruitment guidelines, formal and merit evaluation criteria, application forms, and settlement document templates are available on the official Polish Tourism Organisation portal.
We encourage the Mazovian MICE sector and inbound tour operators to actively leverage these funds and create exceptional projects that meet the expectations of international clients.
Documents and further information
To review the full program terms, application assessment criteria, submission deadlines, application forms, and accounting templates, please visit the Polish Tourism Organisation website.
Link to the Inbound Tourism Support Program: https://www.pot.gov.pl/pl/program-dzialan-promocyjnych-wspierajacych-segment-turystyki-przyjazdowej-edycja-2026/
Link to the Incentive Travel Support Program: https://www.pot.gov.pl/pl/promocyjny-program-wsparcia-dla-incentive-travel-2026/
