On December 9, the third edition of the event dedicated to analyzing phenomena that have a significant impact on the meetings and events industry and its development will take place – MP Impact® 2025: summit, awards, report. During the meeting, the final of the MP Impact Awards® competition will be held, and the jury and audience will select the winners.
MP Impact is a meeting of leaders – practitioners and experts – dedicated to analyzing the situation of the meetings and events industry in Poland, trends and socio-economic changes, and seeking recommendations regarding the challenges facing the industry.
The mission of MP Impact® is to support the development of the meetings and events industry in Poland, based on the commitment of leaders working on its behalf. The event is dedicated to the exchange of ideas, views, and experiences between representatives of business (customers, agencies, service providers), administration, science, and building synergies between these environments in order to develop the industry and the activities of each of them.
Summit
Interactive debates and lectures by leaders and experts who will address the most important issues that have a key impact on the development of event marketing, the meetings industry, and its individual sectors.
MP Impact Awards
A competition to select the most influential and valuable initiatives, campaigns, and industry projects implemented in 2025.
Industry status report
The event will result in a report summarizing the most important phenomena affecting the industry and presenting its condition, prepared in interaction with the event participants.
The debates and lectures will discuss, among other things
- the transformation of the meetings and events industry – changes and challenges 2025-
- trend map according to infuture.institute
- trends and strategy of the Poland Convention Bureau global trends in the meetings and events industry – 10 key phenomena 2026
- costs, value, and profitability limits in the event industry
- events in strategy from the customer’s perspective and the value of experiences
- well-being: how to use today’s hottest trend in event practice to build quality relationships, a good atmosphere, and business efficiency
- responsibility for communication and content during events, in a world of noise, misinformation, and overstimulation
- the importance of music and sound design in event marketing
- the real use of artificial intelligence in event marketing
- building meeting destinations and a strategy for cooperation in the region based on the experience of Mazovia
- mental health, quality, and development in the event industry
The event participants are leading representatives of key sectors of the meetings and events industry: clients (representatives of corporations, associations, institutions, offices), agencies (event agencies, PCOs, TMCs, incentive travel agencies), venues (hotel chains, congress venues, cultural venues, multifunctional arenas), service providers (catering, transport, event technology), convention bureaux and destination marketing organizations, scientists.
MP Impact’s objectives include: professionalizing and building the value of the meetings and events industry in Poland and promoting this value, addressing the most important issues affecting the functioning of the industry, the analysis of which will allow for a better fit of the solutions and business models used, a report on the meetings and events industry in 2025 and the development of recommendations for the coming months of its operation, highlighting the most influential initiatives, campaigns, and industry events carried out by entities operating in the meetings industry.
The third edition of MP Impact® will take place on December 9 at the Copernicus Science Center – Copernican Revolution Laboratory in Warsaw.
If you are interested in participating in the event, please contact: biuro@meetingplanner.pl
