In today’s MICE (Meetings, Incentives, Conferences, Exhibitions) market, “gut feeling” is no longer a viable strategy. In an era of dynamic economic shifts, robust data analysis has become the essential foundation for modifying existing services and designing entirely new tourism products that precisely meet the demands of event organizers. Understanding tourism flows and booking trends is the key to building a competitive advantage—a factor that is particularly vital for the Masovian region. Our voivodeship serves as a natural extension of Warsaw’s MICE offer, providing the space and infrastructure that, in synergy with the capital, creates a comprehensive, world-class business destination.
On April 10, 2026, the Copernicus Science Centre in Warsaw will host the latest edition of “Market Data. Tourism & MICE.” This unique initiative by the Warsaw Tourism Organization (WOT) was recently honored with the prestigious MP Impact Awards® 2025 in the “Event” category. This gathering brings together experts who view numbers as the starting point for strategic business decisions in hospitality, gastronomy, and event services.
The strength of this conference lies in its presentations based on “hard data” provided by global and local industry leaders. Participants will have the opportunity to study reports and analyses prepared by partners such as Airbnb, Booking.com, Colliers, Expedia Group, ForwardKeys (an Amadeus Company), GetYourGuide, Lighthouse, LOT Polish Airlines, Seerio, and STR. Such a wide array of sources allows us to view Masovia not just through a local lens, but from a global perspective, which is indispensable for the growth of inbound tourism.
A highlight of the program, drawing significant industry attention, will be the discussion panel dedicated to the new short-term rental regulations set to take effect in May 2026. Experts from the Ministry of Sport and Tourism, along with representatives from major booking platforms—under the guidance of Professor Piotr Zmyślony—will analyze how these upcoming changes will reshape the accommodation structure in the Warsaw metropolitan area.
The event is free of charge, making it accessible to every entrepreneur in Masovia who wishes to plan their growth consciously. This is where theoretical knowledge meets business practice. The regularity of these meetings (every six months) allows for the ongoing verification of forecasts and the adjustment of offers to the real-time dynamics of the market.
EVENT SCHEDULE
08:30 – 09:00 | Registration and morning coffee
09:00 – 09:05 | Official opening – Mateusz Czerwiński (President of the Board, WOT)
09:05 – 09:30 | Macroeconomics, Geopolitics, and Commercial Real Estate: Impact on the Hotel and Tourism Market – Dominika Jędrak, Grzegorz Sielewicz (Colliers)
09:30 – 09:55 | Changing Dynamics of the MICE Market in Poland: Early Year Results and Regional Forecasts – Wojciech Liszka (Seerio)
09:55 – 10:20 | Inbound Tourism to Poland from the Perspective of LOT Polish Airlines – David Karaś (PLL LOT)
10:20 – 10:45 | STR Data Insights: Supply + Demand = Growth? – Ryandeep Bains (STR)
10:45 – 11:10 | Insight to Impact: Emerging Markets and Inbound Growth Drivers for Warsaw – Olivier Ponti (ForwardKeys, an Amadeus company)
11:10 – 11:35 | Tourism Traffic in Warsaw: Facts, Figures, and Trends – Anna Kotuniak (City of Warsaw)
11:35 – 12:35 | PANEL: Short-term Rental Regulations 2026. Featuring representatives from: Ministry of Sport and Tourism, Airbnb, Booking.com, Renters, and the City of Warsaw. Moderated by Prof. Piotr Zmyślony.
12:35 – 13:10 | Networking Break
13:10 – 13:35 | Port Polska & CPK: The Gateway to Poland and the CEE Region – Paweł Zagrajek (Centralny Port Komunikacyjny)
13:35 – 14:00 | Market Perspectives and Trends – Marcin Mika, Bart Bocheński, Michał Skórka (Booking.com)
14:00 – 14:25 | What Shapes Tourism Demand? Expedia Group Global Trends for 2026 – Mikołaj Krzymień (Expedia Group)
14:25 – 14:50 | Beyond the City: Changing Family Preferences and Industry Implications – Gosia Kacprzyk (Airbnb)
14:50 – 15:15 | The Experience Economy: Data-Driven Insights for Warsaw’s Tourism Future – Zuzanna Koczorowska (GetYourGuide)
19:00 | Networking Afterparty with speakers at “The Roots” bar
